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CLIENT
Enfamil
ROLE
Art Director
Web Design
THE CHALLENGE
Parents want to give their babies every advantage, but formula marketing often focuses on science and ingredients instead of the emotional reward of those early milestones. Enfamil needed a way to communicate the long-term benefits of its formula in a way that connected both heart and head—showing parents that every bottle today helps fuel the moments that matter tomorrow.
THE SOLUTION
We created “Fuel Their Firsts”, a campaign built around a simple, powerful mirror moment. Parents sit beside their baby, watching as the reflection shows their little one at five years old—healthy, curious, and thriving. The visual metaphor made the “five-year benefits” instantly tangible and deeply emotional, turning a scientific claim into a heartfelt story about growth, love, and possibility.
© Lea Selekman 2025
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