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CLIENT
Kenvue Pediatrics
(Formerly Johnson & Johnson)
ROLE
Art Director
Web Design
THE CHALLENGE
BundleBox originally launched under Johnson & Johnson Pediatrics using the brand’s signature red bow—an iconic visual cue that conveyed trust and gift-like excitement. When the brand transitioned to Kenvue and moved to a black-and-white identity, we recognized that a fully monochrome box would lose engagement and shelf appeal. We led a rebrand of BundleBox to preserve that sense of excitement while aligning with the new visual system.
concept #1
A rotating, seasonal box system, with themed
designs like Back-to-School, Cold & Flu season, and Spring allergies.
concept #2
A bold illustration-driven concept using modern healthcare icons and colors from Kenvue’s brand portfolio to create a more vibrant, modern BundleBox experience.
concept #3
A high-contrast packaging approach that used Kenvue brand colors to make the logo the hero and helping build recognition for the "new brand"
FINAL CLIENT CHOICE
For both brand and cost saving reasons, the client chose the consistent monthly design of Option 3 with the Kenvue Pediatric logos incorporated
© Lea Selekman 2025
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